What Do Logo Colors Tell Us?
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Colors have an effect on what we think. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Men are attracted to the color red. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
The most popular logo color is blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.